In 1989, when Domino's Pizza's "Avoid the Noid" advertising campaign was at the height of its popularity, a 22-year-old schizophrenic in Georgia named Kenneth Noid believed the commercials directly targeted him. In retaliation, he kidnapped two Domino's employees and held them hostage. He forced them to make him a pizza, then demanded $100,000, a getaway car, and the Robert Anton Wilson novel The Widow's Son. They escaped. He turned himself in to the police.
2 comments:
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Oh! I heard about this in a book I read when I was in ninth grade. I thought at the time that insanity led to awesome adventures. I believe I was right.
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