"Despite the familiar ingredients all the way down to the third bun, Burger King tells ABC News it doesn’t taste like the Big Mac because of the way the burger is prepared — it’s fire-grilled. The Big King is also 40 calories less than its rival.
Brooklyn resident Ty Bills, who eats from both burger chains, sought out the 'Big King' on the first day it launched. After the first few bites he smiled and nodded.
'It's very juicy,' he said. 'The sauce is different. I don't know what's in the sauce, but the sauce is good,' he added between bites."